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Social Media is not yet invisible
With all the stories in the media about Gordon Brown’s appearances on YouTube (see above) and Prince Charles on MySpace, I was reminded of the quote by Clay Shirky:
“Communications tools don’t get socially interesting until they get technologically boring. The invention of a tool doesn’t create change; it has to have been around long enough that most of society is using it. It's when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen, and for young people today, our new social tools have passed normal and are heading to ubiquitous, and invisible is coming.”
The fact that Gordon Brown’s YouTube performance and Prince Charles presence MySpace made the news is evidence that social media is not yet ubiquitous. But a bit like when my mum first started texting me and then joined FaceBook, it was only strange at first, then it became normal.
Invisible may not be here yet, but it is coming.
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