Background

Bupa’s brand promise is to be a healthcare partner to its customers. Bupa’s management recognised the potential to give life to this promise through digital healthcare solutions, and asked Transform to guide them in the development of:

  • a proposal to make a step change in eHealth through selective high priority ‘proof of concept’ trials
  • a strategic eHealth framework and roadmap for major business units.

What we did and how

This was a Group project requiring close collaboration with Bupa’s global businesses. We started by developing a strategic approach to eHealth activity which we socialised at the Digital Forum (a bi-annual gathering of Bupa’s ecommerce leads), and then worked with those contacts to identify the eHealth trials that would add most value to their businesses.

We then designed a clear 5-stage process for each trial, designed to take the concept from idea to full rollout with the required blend of agility and rigour. We successfully put forward three trials for central funding and are working with a lead business unit on each to deliver the propositions further.

Results 

  • Created clear strategic framework for eHealth propositions
  • Integrated eHealth within the business’s strategic planning cycle
  • Developed concepts and global consensus around three eHealth proofs of concept, which are currently going through detailed proposition development & design