Financial services firms are becoming more sophisticated in their use of social media channels, with many banks now using multiple profiles on Twitter and Facebook to target different audiences or provide specific services, according to research from Corporate Insight.
The US-based research house says that 45% of the banks tracked by the firm have two or more profiles on Twitter, while 38% maintain two or more Facebook pages.
Corporate Insight found that on Facebook, financial institutions most often utilise their secondary accounts for recruiting purposes, posting information about internships and career opportunities. Secondary pages are also being deployed used to promote specific products and services, highlight charity programmes and social campaigns, and extend the reach of popular marketing campaigns and advertising personalities.
Read the full story at: http://www.finextra.com/news/fullstory.aspx?newsitemid=22928
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